Objectives There is no relationship between the friendliness

Objectives of the Study

 

The important
objectives of this study include the following 

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1.    
To analyze the
marketing opportunities for health tourism products in Kerala.

 

2.    
To analyze
balancing of demand and capacity of health tourism products.

 

3.    
To analyze
customer’s perceptions on health tourism products. 

             

 

Hypotheses of the Study

 

Major hypotheses used
in this study listed below 

 

Ho :  There is no significant difference between
the customer service and customer support.

H1 :  There is a significant difference between the
customer service and customer support.

 

H0 :  There is no significant difference between
the satisfaction of health tourism products and health tourism providers.

H1 :  There is a significant difference between the
satisfaction of health tourism products and health tourism providers.

 

H0 :  There is a positive relationship between the
friendliness of providers and efficiency of the organization.

H1 :  There is no relationship between the
friendliness of providers and efficiency of the organization.

 

H0 :  There exist a relationship between customer
support and satisfaction of health tourism products. 

H1 :  There is no relationship between the customer
support and satisfaction of health tourism products.

 

                        The above hypotheses
are statistically tested and verified.  

 

 

Research methodology

 

Primary and secondary data are used for this study.

Primary
data are collected from providers of health tourism products in Kerala.
Providers include institutions providing health tourism services to the health
tourists in Kerala. There are four different categories of institutions
providing health tourism products. Primary data are also collected from samples
of tourists who visit the state of Kerala and who utilized the services of
providers of health tourism products in Kerala.

 

Secondary
data include literature study related to the marketing of health tourism. All
the available sources of secondary data are used for the study such as
journals,books,periodicals,unpublished dissertation and report.

 

 

 

Method of Study

 

The
method used for the study is  sampling
method. Sampling method is used for collecting the primary data required for
the study. The sample from providers of health tourism services and the
tourists who visited providers of health tourism are used for finding primary
data.

 

 

Sampling Units

 

The two sampling
units used for the this study are the following :

 

1)   
The
provider of  health tourism services in  Kerala which constitutes of  Private allopathic hospitals with 100 beds or
more, Private ayurvedic hospitals, Yoga and meditation centre, Ayurveda health
resorts.

 

2)   
The
tourist who uses the service of health tourism providers.

 

 

 

Method of Data
Collection

 

              Direct personnel interview is
used to collect the primary data from 75 samples of the providers of health
tourism service and 50 customers of those providers.

 

               Secondary data is collected from
all available source of literature from the area of study. The up to date information
are collected relating to marketing, health tourism, providers and customers.

 

 

Technique of
Data Collection

 

Questionnaire
is used to collect the primary data. There were two sets of questionnaire for
this study. One set is used for the health tourism service providers and the
other set is used for the customers of the health tourism providers. The questions
cover all the recent information used for regarding the objectives of the
study.