As a problem which is theoretical. Jonathan Culler

As human beings, we have the tendency to make sense through our own formation and interpretation of ‘signs’. According to the American philosopher Charles Sanders Peirce, humans only think in signs, which is undoubtedly true. Signs generally have form of images, words, sounds, smells, tastes, objects or sometimes acts. This means that anything could possibly be considered as a sign, as long as the interpretation of the the sign is referring for something different than what it is – ‘signifying’. The main ideas of semiotics is the important use of signs. For F. de Saussure, who was born in 1857 in Geneva, ‘semiology’ is a science that studies the importance of signs as part of the social life. The Swiss, who was skilled as a historical linguist and semiotician, who’s ideas were the starting points for many major developments in the twentieth century in both semiology and linguistics. He is now recognised as the initiator of modern linguistics, since his death in 1913.

Saussure was the first who had accentuated the importance of looking at language as an incredible happening in the history of human being inventions. Saussure’s model is mainly concerned with linguistics given that he was a linguist, and was the one who originated with the “theoretic foundation to the newer trend in linguistic study”. Infrequently, some European scholars have been unsuccessful to examine carefully Saussure’s views when dealing with a problem which is theoretical. Jonathan Culler (1976) says, “Ferdinand de Saussure is the father of modern linguistics, the man who reorganised the systematic study of language and language in such a way as to make possible the achievements of twentieth-century linguists. This alone would make him Modern Master: master of a discipline which he made modern.” Sign is the most basic element of language stated by Saussure in his own theory. Therefore, language may be seen as a network of signs.

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